It was built to be indestructible, and its second name was UNSINKABLE. It was the most technologically advanced ship when it set sail on the 10th of April 1912. Unfortunately, it sunk right in the middle of its maiden voyage. By now, you know what I'm talking about; the Titanic ship. Like the hidden iceberg that sunk the Titanic ship, hidden costs can sink an airtime and data business even before the owner knows it.

In my conversation with considerable airtime and data business owners, here are some hidden channels that many are losing money and what to do about them. 

From time to time, I speak with our clients on Zwiift (USSD on SIMHosting), and I ask them, what do you do? The response I received nine out of 10 times was "I sell airtime and data". Each time I get such a response, my bowel churn so tightly that I have to move on in utter silence. 

Holidays give us excellent opportunities to connect with those we love. This year's Eid-Kabir is no exception. This season presents a perfect opportunity to boost yours and improve your bottom line. You can achieve this by getting your marketing strategy right. We consulted with experienced dealers in the industry, and here are their top suggestions.